1. Data Source and Coverage
- Source: Aggregated event logs from DocBeacon workspaces that use pitch-deck tracking links.
- Coverage window (v1.2): Q1 2025 to Q4 2025 (rolling 12-month period).
- Privacy posture: No customer names, investor identities, deck contents, or row-level logs are published in benchmark pages.
2. Core Metric Definitions
- Session: A continuous qualified viewing period for one tracked deck link.
- Open: At least one qualified view event recorded for a shared deck link.
- Read-through: A qualified session that reaches the final slide or near-complete slide coverage threshold.
- Time-on-page: Active foreground dwell time on a page while the viewer is engaged.
- Drop-off page: The furthest page reached in a qualified session before exit.
3. Public Formula Summary
- Open rate: qualified opened links / qualified sent links.
- Read-through rate: qualified read-through sessions / qualified opened sessions.
- Typical reading duration: rounded range from qualified session durations after quality filtering.
4. Dedup and Quality Filters
- Rapid refresh or duplicate reload events are consolidated to reduce inflation from accidental reopens.
- Known bot, crawler, and prefetch signatures are excluded.
- Internal test traffic and invalid ultra-short events are excluded from benchmark aggregates.
- Cross-device behavior is treated as separate sessions unless identity linkage is explicitly available.
5. Sample Framing
- Primary use case: early-stage fundraising decks (pre-seed, seed, Series A).
- Distribution context: cold outbound, warm intro, and post-meeting follow-up sharing flows.
- Reported numbers are rounded for publication and intended as directional benchmarks.
6. Interpretation Boundaries
- Benchmark results are observational correlations and do not claim causal impact.
- Patterns can differ by investor type, region, sector, deck length, and prior relationship context.
- No single metric should be treated as a standalone funding outcome predictor.
7. Versioning and Review
- Version: v1.2
- Updated at: February 10, 2026
- Review owner: DocBeacon Analytics Methods Team
Related report: Pitch Deck Analytics Benchmark Report.